SEO is constantly changing…

I have always had reservations about Search Engine Optimization (SEO).  Unlike, say, “optimizing” the carburetor in my 1984 Ford Bronco, “optimizing” a search engine is (has to be) an inherently moving target.  This is because search engines...

Designing for Conversion

Read this today from my favorite source of WordPress information, Elegant Themes.  It was interesting enough, to me, that I felt it needed to be saved and shared here… The idea of ‘conversions’ is, indeed, THE central reason we build a web presence...