SEO by Orange Pulley
Every wonder why SEO professionals love the farmer’s market? It’s because of all the fresh organic content.
(ba dum chhh….goes the cymbal crash….and the hopes I had of getting business from this article…)
Seriously, though, we do love organic content. Like, we love it a lot.
For people who are seriously competitive, however, like me, it’s not really the organic content we love so much as watching a site grow in rank in lots and lots of keywords. That’s why I do this. Because I’m competitive and love problem solving.
What I don’t love, however, is the ambiguity of SEO terms and the huge gap that exists between understanding of what various SEO services do, why they are important to your business, and how can one be sure that those services are making a difference? So this page outlines the various SEO services Orange Pulley, LLC offers, what they are and why you should consider them.
My goal of SEO is to build the Authority, Trust and Relevance of your site, your brand, so as Google continues to change and update and improve their search algorithm, your presence continually ranks at the top.
You ready to level up your SEO game?
SEO Services
Content Writing (Grow in Keyword Density, Authority)
What this is:
Content. (It’s basically you talking to your buddy at a bar, but about something that matters.)
It’s custom articles (more commonly called blogs) relevant to your industry.
Why it matters to SEO:
Writing content (i.e. blog writing) is by far the most useful SEO tool for growing in keyword volume and establishing your site as an authority in your particular industry. It accomplishes (2) key elements of SEO:
- Provides lots of text search engines can crawl and eat and index so your site gets added to the pool of potential search results for any given query, and
- Provides content that other sites can reference (backlink to you).
Why you want it:
Think about it this way, people who are leaders in a field understand the responsibility they have to give back to the community through education. Writing articles (i.e. blog writing) is the de facto standard way for doing this in a web world. You have a social responsibility to do it and Google can see the difference of a site that takes this seriously.
(but if you don’t really care about your social responsibility, do it for items 1 and 2 of “Why it matters to SEO.”)
Backlink Building (Grow in Domain Authority)
What this is:
Links. (It’s a web shout out. )
It’s some other website having a clickable link back to your website.
Why it matters to SEO:
Link building is one of the main avenues from which any site grows in SERPs (Search Engine Result Page). This is because it’s a tangible measure of how much people “talk” about your website online. The more links you have, the more you’re talked about. The more you’re talked about, the more popular you are. The more popular you are, the more you are considered an authority.
Why you want it:
Backlinks are kind of like people raising their hands in class to vote for the class president. The one with the most votes either wins or, at the very least, gets noticed.
And just like elections, the winner isn’t always chosen by the popular vote. Ultimately Google (the teacher in our example) chooses and they may choose a student (your webpage in our example) because they know more things about the students than the other students do. Like they have an awesome referral letter or work extra hard or have lots of community service…
Guest Posts (Grow in Relevance, Authority)
Content on someone else’s site about YOUR site.
Why it matters to SEO:
Unlike simple backlinks (which typically have a single link back your site), guest posts are full length custom articles written on sites that have reasonably high Domain Authority already, so their authority boosts your authority.
Why you want it:
It’s always good to have someone talk about you to others, but it’s BETTER when that person is an authority themselves. Securing guest post articles on quality sites is a solid strategy to boosting your own authority and relevance.
(these are also essential in boosting second tier properties…)
On-Page SEO (Grow in Relevance)
What this is:
It’s making sure each page on your website has SEO optimized content and structure.
Why it matters to SEO:
Search engines use ‘crawlers‘ to scan and index content on sites. If your page has that content organized in a way that communicates clearly what you’re trying to rank for, it helps everyone out.
Why you want it:
Like all communication, rather than assume a robot crawler thing will understand your pages the way you want them to, tell them exactly how you want them to understand your page. Control your heading tags, don’t over optimize your keywords, add ALT text to images, etc. (Or hire me to do it…)
Press Release (Grow in Authority, Link Diversity)
What this is:
A backlink published via popular online news distribution channels.
Why it matters to SEO:
Link diversity helps build site authority by spreading your presence across widely respected (and thereby high authority) domains. Generally these are nofollow links, which is another level of technical diversity Google will like to see you possess.
Why you want it:
Who doesn’t want to be in the news!? Well, you know, for good reasons anyway. A standard practice for years, pushing your site through news channels is another way of showing The Machine that your business is on the up and up.
Boost Second Tier Links (Grow in Authority)
What this is:
Creating links to your links. (like facebook or something we created with backlink building above).
Why it matters to SEO:
Second Tier Links (or Second Tier Properties) are links that are (1) NOT your money and (2) that have a link to a domain on your site. The concept here is straightforward – by increasing the domain authority and popularity of your second tier links, you’re increasing your own, too.
Why you want it:
There’s an old saying I’ve always liked, ‘Show me your friends, and I’ll show you your future.‘ Well, in a web world, if the folks who link to you are your friends, don’t you want them to be good ones?
Video Content (Grow in Relevance, Keywords)
What this is:
2-4 minute videos built on your quality blog content.
Why it matters to SEO:
Quality video content is way more interesting to consumers than reading text and is way more likely to get shared by others. You know this. Google know this.
Why you want it:
Video is not only super popular these days, but YouTube is owned by Google and the 2nd most popular search engine in the world.